Privacy Policy


This privacy policy governs the collection, storage and use of information collected by us, 22Cans Limited, via: (1) any of our websites, including and any official game forums (our “Sites“); (2) any of our games, products or services on any platforms, including mobile applications on iOS, Android and any other applicable mobile platform; and (3) any of our games, products or services (including support services) which may be accessible via a web application, third party platform or social networking service (including for example Kickstarter and Facebook).

We’ll call them together our “Services“. By using any of our Services, you confirm that you have read, understood and agree to this privacy policy. If you do not agree to this policy, please do not use any of the Services. If you have any queries, please email us at

Who we are

We are 22Cans Limited, a company incorporated in England and Wales (registration number 07955622). Our registered office address is at 1 St Andrew’s Hill, London, EC4V 5BY, United Kingdom.

About this Privacy Policy

We are committed to protecting and respecting your privacy. This privacy policy (together with any applicable Terms and Conditions for the Services) sets out the basis on which we will process information we collect from you or that you provide to us. This may include personal information (meaning information which, on its own or in combination with other information, can be used to identify you) and non-personal information in the European Union, as well as personally identifiable information and non-personally identifiable information in the United States of America.

Please read this privacy policy carefully so that you understand how we will treat your information.

Our status in EU data protection law

We are the data controller under the United Kingdom’s Data Protection Act 1998. We respect your right to privacy and will only process personal information you provide to us in accordance with the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and other applicable privacy laws.

A quick word about children

We recognise we have a special obligation to protect personal information obtained from children. We do not and will not knowingly collect information from any unsupervised child under the age of 13. For children under the age of 13 wishing to use the Services, consent is required from a parent or guardian. In some countries, verifiable consent may be required from a parent or guardian for children under 18 years of age. We recommends that parents familiarise themselves with parental controls available on the devices they provide to their child and accompany their child if aged under 13 years of age when online.

Information which we collect

The kinds of information which we may process include:

  1. Your name;
  2. Your email address;
  3. Any user name (such as a Steam or forum user name) used to identify yourself in any Services;
  4. Details of your digital platform account regarding our games (such as your Steam account), but not any financial details;
  5. Any other information with which you supply us via the Services;
  6. Technical or other details about any device which you use to access the Services, including: Internet and/or network connection (including your IP address); your Media Access Control (MAC); any device Unique Device Identifier (UDID) or equivalent; your operating system, browser type or other software; your hardware or mobile device details (including your mobile device type and number and mobile carrier details), if applicable; or other technical details. This is technical data about our users and their actions and patterns, which we do not believe identifies any individual;
  7. Details of your use of our Services including, but not limited to: metrics information about when and how you use the Services; traffic data; and your geographical location data;
  8. Details about your use of social networking and our Services. This may potentially include certain information from Facebook or other social media networks (including access to your friends list as well as aggregated non-personal analytics data about our users) strictly in accordance with Facebook’s and other networks’ terms and conditions (and with your prior consent); and
  9. Other personal or business information you give us in order to help you with any queries or support matters you may need assistance with via our forums or customer support service.

How we collect information

We may collect and process information about you through the following means: (1) information that you give us via any of our Services, including any of our games; (2) information given when you contact us or report a problem with any of the Services; and (3) we may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

We may collect this information via our Services or third party services connected with them.


When you use our website, we may use internet cookies to collect information (like statistics) about your visit. An internet cookie is a small file which is placed on the device you use to access our website. When you stop surfing the internet and close your internet browser, the cookie will usually expire but sometimes it doesn‘t and those cookies help us know when you come back – and help you get going from the same point you left (or thereabouts).

If you do not want us to place any cookies on your computer or other device, please change your browser settings so that your browser rejects cookies. You should be aware that, if you do this, some parts of our website may not work properly. If you keep using our website without changing your browser settings, we will take this as your consent to us using cookies.

Where and how we store your personal information

The information that we collect from you may be transferred to, stored and processed at a destination outside the European Economic Area (including the USA). By submitting your personal information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this privacy policy.

If you have a password which enables you to access certain parts of our Sites, you are responsible for keeping this password confidential. Please don’t share it with anyone.

All information you provide to us is stored on our secure servers. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our servers via any of our Services; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses made of your information

By providing us with the information about you discussed above, you consent for us to use that information in the following ways: (1) to ensure that content from our Services is presented in the most effective manner for you and for your computer or other device from which you access the Services; (2) to provide you with information, products or services that you request from us or which we feel may interest you; (3) to carry out our obligations arising from any contracts between you and us; (4) to allow you to participate in interactive features of our Services, when you choose to do so; (5) to notify you about changes to our Services; (6) to improve or modify the Services, for example based on how you play our games; (7) to calculate conversion rates and other elements of Services’ performance; and (8) for marketing purposes.

Sharing your information with third parties

We may share your non-personal information with third party partners who work with us to provide the Services to you (for example, a third party developer or publisher who we’ve worked with to create one of our games) in order to support, improve or amend any Services. We may also share your non-personal information with data analysis services.

We do not disclose personal information about identifiable individuals to advertisers, but we may provide them with aggregate and/or anonymised information about our users to help advertisers reach the kind of audience they want to target. We may make use of the information we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

Please remember that any communications you have via our Services, including for example our games, may reveal your screen name, other details about you and the content of any communications by you to other users. We are not responsible for the activities of other users or other third parties whom you choose to provide your information to or otherwise interact with (whether via our Services or otherwise).

Other ways in which we may share your information

We may disclose your personal information to any member of our internal group of companies. We may disclose your personal information to third parties if we sell or buy appropriate business or assets, in which case we may disclose your personal information to the prospective or actual seller or buyer of such business or assets. If we or substantially all of our assets are merged with or acquired by a third party, personal information held by us about our customers will be one of the transferred assets. We may share or disclose your personal information with third parties if we are under a legal duty to do so, or in order to enforce or apply any terms and conditions applying to any of the Services; or to protect our rights, property, or the safety of our customers or others.

Links to third party sites

Our Services may, from time to time, contain links to and from the websites or services of partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites or services may have their own privacy policies and that we do not accept any responsibility or liability for these policies, nor do we endorse such websites or services. Please check before you submit any personal information to these third parties.

Push Notifications

We may, with your prior consent, send push or local notifications to your mobile device to provide game updates and other relevant messages regarding games which you have downloaded. You can manage push and local notifications from the Options or Settings section either within the relevant game or via your device’s settings section for the relevant game (this may depend on the game).

Your rights

If you are a European Union citizen, you have the right to ask us not to process your personal information for marketing purposes by contacting us at EU data protection legislation gives EU citizens the right to access information held about you. Any access request may be subject to a small administrative fee to meet our costs in providing you with details of the information we hold about you. You may also email us at to request that we delete your personal information from our database. We will use commercially reasonable efforts to honour your request. We may retain an archived copy of your records as required by law or for legitimate business purposes (and if so we will explain this to you at the time).

Changes to our privacy policy

We may update this privacy policy from time to time (for example, to reflect changes in our business or the law). Any changes we may make will be posted on this page and we will highlight to you any material changes which we make.

Contact us

We welcome any questions, comments and requests regarding this privacy policy, which should be addressed to